Monday, February 17, 2014

Do women make decisions differently from men?



Do women make decisions differently from men?


By Rajiv Naithani (Head HR & L&D, GlobalLogic India Limited)
Email: rajiv.naithani@globallogic.com
 
 
Most of the studies and research carried out in western world indicate that women make better decisions than men. Chris Bart (http://www.boarddiversity.ca/sites/default/files/IJBGE8-Paper5-Why-Women-Make-Better-Directors.pdf) published a survey result in which he mentioned that more than 600 Board Directors showed that women are more likely to consider the rights of others and to take a cooperative approach to decision making.  This approach translates into better performance for their company.
There has been very little written on this topic in the Indian context. To understand the perspective of leaders in various corporates including both men and women in Indian scenario, I conducted a dipstick.  This article will cover my key observations and findings from the dipstick study I had carried out.  
Positioning of Women: Gender equality with respect to men and women in India is still seen to be an issue.  In most parts of India, women are still considered homemakers irrespective of their contribution to the family income.  Male dominance exists in most parts of the country.  It becomes a societal and ego issue if a husband earns less than his wife. The Indian Parliament’s debate on reservation for women in Parliament has been met with stiff opposition from the male dominated elected members.
Women in the Corporate World: However, despite their low ratio in the corporate workforce, women have emerged strongly in corporate world. In a dipstick I carried out to understand different opinions from both men and women working in different corporates at senior positions, it consistently came up that Business Priority plays a vital role in decision making for both the genders.   Both men and women appreciate and understand that their decisions must have business alignment. 
In a question “Do you feel women make decisions different from men”, it was observed that women surely think differently than men.  While there were some neutral to conflicting views observed too primarily because of situations and circumstances under which a decision has to be taken. The overall environment around women influences their decision as well.  For example, a people friendly women leader may be averse in taking strong decisions. The views in support can be reviewed in line with below –
1.    In the area of their specialization, women are more focused at decision making than their male counterparts
2.    Women tend to be concerned about building relationships and actively look from the other person’s perspective.
3.    Women tend to be more interactive and cooperative, thereby inspiring a higher degree of commitment towards business goals
4.    Fairness is observed to be high in women’s decisions as they take the interests of multiple stakeholders into account in order to arrive at a fair and moral decision. Men generally end up taking decisions purely based on financial implications
5.    In difficult situation like laying off, men may end up favouring their friends while women will look at the good of the company.
6.    A thoroughbred woman professional is no different than her male counterpart. She will go with her understanding of what is best for the health of the organization given the circumstances.
While most of the people believe that women take decisions differently but when it comes to choosing the decision between men and women, people from both the genders expressed their views that they won’t look at decision from a gender perspective but rather they would look for rationale and logic on the decision. 
This was found to be an interesting observation as at the thought level both men and women felt that women’s decisions are better than men and are expected to be fair but when it comes to picking, they want to evaluate it in line with circumstances, situations or context.
Women as Talented Leaders: Women, like in the rest of the world, have had to struggle harder to make their voices heard, acknowledged and appreciated. In general, the Indian male still struggles with ego issues when accepting decisions made by women that are contrary to his own beliefs.
One important observation found in the study was that in Industry like IT, women are considered as talented leaders whereas the picture is completely opposite in the manufacturing segment.  Besides, it has been a consistent observation that Corporate world in India has not matured enough to accept the importance of women as decision makers.  In almost all areas or verticals, women have to outperform men to get the same rewards.  Women have to struggle to make their opinion heard. They also have to work twice as hard to prove themselves. Their importance is understood but the struggle is too long.
Despite of these odds, there has been a sea change in the perspective of corporate world in recent times and women have started drawing a lot of respect as talented leaders and decision makers in all fields in India. We have examples of Dr. Kiran Mazumdar, Chanda Kochhar, Ekta Kapoor, Neelam Dawan, Naina Lal Kidwai, Indu Jain etc who have proved their metal to entire world. These Talented women leaders have proven that Indian women are no longer to be treated as show pieces to be kept at home. In my own case, I have worked under multiple women leaders and I have always been inspired with their decision making.
Challenges before Women Leaders: I believe that that the main challenge a woman leader faces is dealing with the ego of her subordinates, peers and colleagues. Other than that, the challenges of women in managerial positions aren’t any different than the challenges of women in other positions in the company (work-life balance, sexual advances, late night shifts, partying, and so on).
When compared to men, men are given leadership roles based simply on their performance and potential while with women many other factors are looked at – whether she has children, can she travel, can she work late hours, how will the team react to her, will she be authoritative enough to handle a team, is she emotional, amongst many others.
When male leaders say that they have to be home for a child’s function or look after the parents it’s looked at with pride and the man is made out to be a sensitive, responsible person while a woman taking the same decisions under such circumstances is felt to ignore her work at office.
Men in leadership roles are taken seriously based on the position they occupy while a woman has to constantly prove that she is capable of occupying the position.
From an Indian context, the most challenging aspect for a woman is balancing her professional and home life.  Life after maternity, support form extended family to succeed in professional life etc do have impact on the professional growth of the women employee.
Women certainly require a conducive and enabling environment to work and prosper in any organization. This includes right set of people around who accept woman as a leader, and the other important aspect is security where woman can think and work with no fear.
 
 
*****
 
 
 
 

Sunday, January 5, 2014


Employability: A Journey from Campus to Corporate 



As a HR Professional, I am called upon to participate in Industry-Academia discussions on Employability.  It is not immediately clear to me about the number of academic institutions that understand the key difference between employment and employability.  Mere gaining of an academic degree does not guarantee an individual being employable. If that were to be so, all graduates would have had a decent shot at jobs across India, whereas the facts are otherwise.  Various reports indicate that employability ratios have been at just 25% of the total employable population in India. 

The root of the problem is well known to the Industry, Academia and Government. However, despite being aware and efforts being put in, no observable change has been witnessed in the previous decade.  I, however, have to admit that the Labs collaboration between industry and academia has borne some positive results. 

Key Gaps in Employability 


Employability requires three key ingredients of competency -- Knowledge, Skills and Attitude – knowledge, as you notice is just one component.  While academia has been doing a fairly good job on the knowledge front, but the gap is mostly observed in areas of technical skills development including enhancing softskills abilities of the students.

While it is an open question on who should be bridging this gap, in my humble opinion, Academia must take the initiative in partnering with the corporate world in creating a skill-based curriculum. Students are often unaware of the skills they require and the corporate world many times does not have the resources to scout for and train employable candidates from various Universities.

Some of my suggestions for academia to address this gap, are as follows –

  1. Revamping curriculum to make it more relevant to the needs of the industry
  2. Collaborate with the industry by way of Labs, Events, Contests, Internship, Mentoring based projects 
  3. Introduce Internship for faculty members by inducting them to corporate to learn practical perspective
  4. Promote Alumni-based mentorship Program 
  5. Enhance focus on soft skills
While Knowledge and Skills will help students to become employable but without an enabling attitude, the employability would be a short lived experience and hence a lot of focus on “Creating Enabling Attitude” must need to be given.  It is the ‘Attitude’ which drives ‘Knowledge’ and ‘Skills’ for each individual. Based on my experiences in different organizations, I have observed certain common pitfalls in student’s behaviors when they come onboard in corporate and hence addressing these will surely help these students in their growth and learning. Some of it are listed below -

  1. Ability to understand and focus  on one’s strengths without being overly concerned about the rat race
  2. Understanding the importance of soft skills competencies and enhanced focus on these competencies like Communication, Problem Solving, Client Orientation etc. 
  3. Choice between Compensation vs. Learning Opportunities 
  4. Missing alignment to company culture and value systems 
  5. Restricted to a domain or a skill (companies prefer dynamic and multitaskers during tough times) 
The requirement is of two-fold: Accept these issues and start sensitizing and making students aware on these challenges. Secondly, partner with Industry or training partner to bridge this gap. This should help ensure more employable candidates. 


Leading by Example: GlobalLogic India 


At GlobalLogic, we have been collaborating with Academia to help them bridge this gap to a possible extent.

  • Internship program with BITS Pilani under which some of their students go through extensive six months internship program in the prospect of becoming more employable.
  • Campus visits of Senior employees help in providing the corporate perspective to the knowledge they they have gained 
  • GlobalLogic India L&D Function owns the campus-to-corporate initiative, named as Graduate Academic Program (GAP).  The program is a rigorous and intensive exercise compassing training on the skills required by the corporate world, including soft skills, helping create a pool of employable candidates. Under GAP initiative, we intend to adopt colleges for enhancing employability as well.
  • Live Projects are some of the opportunities provided to help enhance skills of students 

     


Tuesday, December 17, 2013


Social media and the advent of Talent Branding


Analysts and business gurus are of the opinion that SMAC (Social Media, Mobility, Big Data Analytics and Cloud) is the future of IT. Also, many IT companies have been investing on SMAC to create a competitive advantage for the organisation.  As per the analyst report by Offshore Insights, despite current global economic situation, companies are investing in emerging technologies such as Cloud, Mobility, Analytics and Big Data.  Companies want to stay ahead of new trends and focus on leveraging these technologies.

Social Media and Big Data Analytics have certainly changed the vision of HR.  In this blog, I will focus on the advantages of Social Media with respect to Talent Branding.

Talent branding overtakes Employer Branding


Talent Branding, an offshoot of social media, is an extension of Employer branding wherein the employees of the organization share their cognitive and emotional connect with the company over social media.
Until a few years back, the buzz was around Employer Branding. Prospective employees are not interested in Employer Branding as it is considered an artificially created positioning and a one-way communication, that is, the positioning of an organisation in the market by the organisation itself.

Think, Feel & Express are critical aspects of positive talent branding. Employees that are satisfied with their career opportunities, job content, profile, challenging work, and total rewards represent their engagement at a cognitive level.  Feel provides inputs on how employees feel valued, connected to the organization and its value systems, safe, recognized in the company, and find the overall culture conducive to their emotional wellbeing.  If employees are satisfied on these fronts, they will surely express a positive behaviour (express) and share positive branding for the company.

Negative reflection always represents disengagement level of talent in a company leading to negative talent branding.  Disengaged or disgruntled employees vent their frustration about the organisation on various social media platforms like Glassdoor or Facebook.

Leveraging the power of positive talent branding


HR teams in many companies have failed to leverage the power of talent branding using their most engaged employees.
Engaged population in Indian companies according to Aon Hewitt:

·        Best employers : 76%
·        Indian IT services: 63%

In the IT services sector, close to 20-30% of the remaining employees are nearly engaged with 10-15% population being completely disengaged.  What is reflected in social media platforms today is the representation of just 10-15% of the population of these companies. For positive talent branding, HR teams can leverage the power of the two-thirds of their employees who are engaged with the company.

HR Heads have a big responsibility today to create a culture of "Brand Ambassadors on Social Media" conducive to positive Talent Branding.  Prospective employees don't believe in employer branding, and so Talent Branding is critical for companies to attract talent.

Talent Branding cannot be planted, rather it has to be enabled. Enabling happens through the "Cognitive, Emotion, and Express" process. HR teams need to first create an experience around these for our employees and then encourage them to express and share their experience on social media platforms.  Engaged people always take pride in their association with the company but they are ignorant about Talent Branding. HR teams have an important role to play here.

Social media and the power of one-to-many


Facebook today has more professional significance than LinkedIn. Facebook users mostly visit their page on a daily basis which is not the case with LinkedIn. Also, most Facebook users have their professional connects in their Facebook friends list.  In my own case, I have over 950 contacts in my Facebook account and nearly 95% of them are from my professional network.

Any branding which I create about my company through the process of "Cognitive, Emotion and Express" is shared with 950 people and through them, to thousands of others from their friends list.  This is powerful branding seldom achieved through big spending by any company.

Recently, our team stepped out for lunch and towards the end, I announced two deserving promotions from the team and we congratulated both of them and presented them a bouquet each.  Some of these moments were captured on camera and later uploaded to Facebook with most of us tagged in the uploaded pics.

What attracted my attention the most was a positive comment by someone who is not from my company, and yet was able to relate with our happiness and team cohesiveness. His comment was "You are lucky to have such a great team".  This statement is the true representation of Talent Branding.

Similarly in another example, my company was recognized by Glassdoor as among the Top 15 companies with the best Work Life Balance globally. When most of us posted that news on our timeline in Facebook, it was not considered as Employer Branding but as Talent Branding.

Talent Branding on other social platforms


Talent Branding doesn't happen only on social media, it happens on various touch points as well. As an Interviewer, am I sharing my positive experiences and positive branding of the company with the candidates I am interviewing? Am I representing my organisation on various forums I visit for interaction? These are few questions we must ask ourselves as Leaders or Managers when representing our company.

In few years from now, I am sure we will rename, "Employee Value Proposition" to "Talent Value Proposition". Social Media has certainly made it possible and I personally look forward to that day.